The mc donaldization of higher education essay

However, the question remains whether this definition can actually suffice. There are problems with this proposal, though, especially in a place like California, where we have an inordinately high number of community colleges, and not enough faculty to serve those students today.

Professors looked for quality, not quantity, when our system of higher education was first created. The greatest lesson we teach through liberal arts colleges is to think critically, to question, to analyze. Ironically, in a highly specialized system, no one has a highly complex skill set.

But liberal arts colleges are not the place for accelerated learning, and McDonaldization, with the most emphasis placed on arbitrary evaluations, the number of students one professor can pack into a lecture hall, and the number of passing grades a professor assigns in one semester.


The knowledge was the most important thing. The diminished quality of these products can only be disguised by extensive advertising which constantly repackages them to look new.

As a child, I dreamed of being a college professor for many reasons. Their tasks are highly repetitive, highly routine, and predictable. In addition, as MOOC classes evolve, they are going to require higher and higher production values to rival those in the movies, TV or Internet performances of one kind or another.

Like the fast-food industry, education has been standardized in an attempt to provide the comforts of efficiency, calculability, predictability, and control. Yet, as important as it is touted to be, the quality and purpose of learning is often lost in the assembly-line, manufactured process of education that exists today.

A Multiperspectivist Approach online version: Furthermore, Slater [8] goes on to demonstrate that the McDonaldization of education could have many negative side effects; particularly that it does not promote inquiry or creativity.

Mcdonaldization Essays (Examples)

Technological progress has helped to make it even easier to cement old illusions more firmly, and to introduce new ones into the minds of men without interference from reason. While it is possible to create a new original MOOC every semester, it is more likely a basic structure will be created and subsequently altered each time in order to make their creation more efficient.

The problem with MOOCs from this perspective is that they move in exactly the opposite- and wrong- direction in focusing on creating a new system of education rather than working within the traditional system of everyday face-to-face education where excellent teachers engage with students in collectively finding what works for a specific issue at any given moment.

And it depends on using that knowledge and understanding to build economic strength and social harmony.

The McDonaldization of Higher Education

The university no longer pursues truth for its own sake. Marriott, Hyatt, and the Four Seasons brand service"p. With respect to what a hotel brand communicates to existing and potential customers, Prasad and Dev advise that, "Hotel chains constitute a classic application. In his work on British education, Wilkinson argues, following up on some of my ideas Ritzer,that the way to do this is to focus on the everyday, face-to-face, activities of teaching rather than developing large-scale systems- like MOOCs- to create a meaningful educational experience.

That, surely, is a perception that universities need to be addressing head on. Thus, much of the grading is left up to the students themselves. The view of education as a commodity, rather than a means for intellectual, spiritual, or interpersonal growth, results in most educators and teachers offering students a fractionalized and fragmented view of the world.

He has spent years working for reform of the academy in the English-speaking world. Rather than being a leader, higher education is a follower.

The McDonaldization of Higher Education?: Notes on the UK Experience

Therefore, schools will become less effective at educating children as they will fail to develop creative thinkers. New York Times November 19, Obviously, it is more efficient from the point of view of workers, and cheaper from the perspective of the system that employs them, to have unpaid customers do such work.

As an undergraduate student here at Chico State, even 20 years ago, we were expected to write in every general education class we were required to take, and we received extensive feed back from the majority of our professors, then would re-write, and resubmit.McDonaldization, Society, and Education Hedieh Najafi Al-Khawarizmi International College Al Ain, United Arab Emirates Abstract Applying all that McDonald’s is employing in the food industry to other aspects of life is called McDonaldization.

The McDonaldization of Higher Education Essay Words | 3 Pages. food arena. The term “McDonaldization” refers to the widespread influence McDonald’s business model has had on various aspects of life and society; the health system, shopping centers, media, and the education system.

The McDonaldization of Higher Education Published on January 13, December 8, by Marianne Paiva George Ritzer proposed one of the most significant contemporary sociological theories when he developed the theory of McDonaldization. Jan 12,  · Blog. George Ritzer, Introduction to, Chapter 16, Pages MOOCs and the McDonaldization of Education It will be difficult, if not impossible, to avoid McDonaldization on Massive Open Online Courses (MOOCs).

Unfortunately, the purpose of the education system, as seen in most institutions of higher education, is in fact to instill in Cited: Gidley, J. and S.

MOOCs and the McDonaldization of Education

Inayatullah. Youth Futures: Comparative Research and Transformative Visions. The essays in this collection discuss the future of the university in the context of the "McDonaldization" of society and of academia.

McDonaldization of Education

The idea of McDonaldization, a term coined by G. Ritzer (), provides a tool for looking at the university and its inevitable changes.

The mc donaldization of higher education essay
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